Technology and Culture

There is no denying to the fact that changes occur in life as the world develops in its technology. Traditions and customs, culture of each and every race in Malaysia get a setback in this case. An attempt to keep them alive is a controversial matter and become debatable as we are somehow ‘modernized’ by the West. It is somehow painful and sad to see traditions and customs dying as we all humans have intense emotional bond with cultures and traditions but the stark reality have to be accepted that the world is a stage of flux and change.There are several reasons to why our traditions and customs are abandoned. Firstly, the advancement in telecommunication has influenced our minds to choose between cultures to which one that are convenient. We tend to look for and turn to the way as well as the one that is more convenient and are accessible. It is human nature for youths especially to adapt to changes faster. For instance, the existence of the social network called Facebo ok that enables us to connect with people from all walks of life by just typing a person’s name without actually knowing the person well.On festive seasons, we, young people need not going around visiting relatives and friends as well as going back to our respective hometowns anymore, we just wish them and greet them through the social network and phone them. Somehow, the tradition of visiting relatives and friends during festive seasons soon will be a history of life. Furthermore, the technology has moved people’s interest to play traditional games to modern and virtual games. Many youths nowadays are often categorize as the visual people.They often spend their time going to cybercafà © or at home playing computer games to the wee hours. If you ask them about traditional games they would just stare blankly at you because they as well as children nowadays only know how to swipe on the gadgets that theirs parents have. Probably, they are somehow called ‘heliophob ia’ which means a person who is fear of sunlight as most of our traditional games are played outdoors. Traditional games have now been ruled over by virtual games and have now been an ‘old-fashioned’ in youngsters mind.Moreover, the technology has equipped us with more knowledge and we become more open-minded and more rational in thinking. If we would like to know more about more information on a certain thing or events, we could just click on the mouse and search information from the internet as search engines provides us with much information. Referring to books and newspaper have been sort of ‘out-dated’ thing. On the other hand, we can now learn cultural dance through the advance video technology, YouTube.We no longer take the first step to actually ask our mentor or the cultural dance performer or instructor to train us to dance correctly. Even now, the cultural dance is called cultural cum modern dance in the video website. The younger generati on eventually become more open-minded as they think what they are doing is ‘cool’ and fashion has overpowered traditional wears in certain ethnics. All in all, advancements in technology surely have caused traditions and culture to get a setback.The government as well as the responsible authorities should organize campaigns and take action so that the young will know the legacy that our ancestors have practiced and passed on to us. Perhaps, a cultural dance such as lion dance, fan dance, ‘bharatanatyam’ being performed on occasions will get younger generation to know their culture better. They will then pass on to the next generation. It is never too late to teach them on culture and traditions, which is a legacy to leave behind when we are gone leaving a great impact on the next generation.

Mongols Are Ruthless And Barbarians

In the 13 century a small tribe from the steppes of central Asia conquered much of the Middle East and Eastern Europe. The tribe was known as the Mongol warriors. The Mongols were ruthless and very barbaric. While the Mongols conquered many countries they didn’t care who they hurt. Even though they did benefit some of the areas that they conquered, they did too many bad things that over powered the good things. Their law was very confusing and at some parts it was unreasonable.They would torture survivors and they conquered more land than any of the greatest world conquest. As ruthless as the Mongols could be, to my surprise they were quite organized as a union. In documents 2 and 3 it talks about how the army should be organized and how they go out to war and fight. John of Plano Carpini wrote in document 2 that the Mongol organization was very precise and strict. For example 1 man was in charge of 10 men and 10 men were in charge of 100 men and if one member of the group fai ls or try’s to run away they would kill the whole group.This statement proves that the Mongols were all about war and rules. Document 3 talks about already being on the battle field. In the passage it says â€Å"chiefs or princes of the army do not take part in the fighting but take up their stand some distance away facing the enemy†. The Mongols were very smart people for example to make their fighting group look bigger and to give out a scary impression they would put figures of men and set them on horses.They would also send a group ahead to start the fight and when they enemy would get tired a new and fresh set of Mongol warriors would appear to continue the fight. Sometimes they would even take the fat of the people they killed and melt it then throw it on houses and wherever the fire falls on the fat it is almost inextinguishable that’s why they call it â€Å"Greek Fire† which proves just how ruthless and barbaric they truly were.John of Plano Carpi ni probably wrote both of these passages because he was the first European to visit the Mongols in their homeland and got to experience the ways of the Mongols first handedly in the point of view of a non-Mongol. In documents 1, 4 and 5 it talks about the amount of conquered land and the number of tragic deaths or just the death caused by the Mongols in general. Document 1 shows all the big invaders of history and how much they invaded in a chart and it shows that Genghis khan took the lead with 4,860,000 square miles, ahead of alexander the great, Adolf Hitler and Cyrus the great.It also shows a graph of the Mongol empire after the death of Genghis khan and the land was divided into 4 parts for his grandsons which helps us prove that he was all about proceeding his role and the bigger the amount of land he had the better which sounds really selfish and mean. The next document which is doc. 4 is a passage from Ata-Malik Juvaini who was a Persian chronicler who was in the employ of t he Mongol II-khan of Persia who served under the Mongols rule as the governor of Bagdad. The passage informs us about the invasion between the Mongols and the city of Nishapur, a city in Persia.It states that Nishapur had a good defense system with three thousand crossbows, three hundred mangonels, and a quantity of missiles and naphtha but that still wasn’t enough to defeat the attack of the Mongols which clearly shows how powerful they were. A time later after the attack there were walls covered in Mongols and they began to slay and plunder the people and even worse they drove out all the men, women, and children who survived out into the plains where killed them all and if that doesn’t prove that he was ruthless then I don’t know what will.The next evidence that Ata-Malik Juvaini provided for us is a chart of different places that were attacked and how much people died and or if there were no survivors. Juvaini wrote the passage because he got to see what was going on but what I would have liked more is a passage from a Mongol soldier’s point of view to see if some of the soldiers thought that what they were doing was a bit too extreme. In document 5 the Mongols were once again demonstrating another act of inhumane cruel behavior.It’s a scene from a Persian manuscript showing the Mongols soldiers shoot some of the survivors with arrows while they also buried the rest of the survivors upside down in the ground face first and to be honest it doesn’t sound so comfy. Even though historians like myself try everything in their power to set the record straight about the Mongols being ruthless barbarian there is always a group of people who dare to argue. They say that the Mongols benefited many of the places that the conquered like for example the Persian silk industry also benefited from the Mongol conquest by all the contacts that opened up with china.Another benefit is that Persian winemakers thrived under the Mongol co ntrol because the Mongols were such heavy drinkers (doc. 6) and the list from there goes on and on at least that what they say. They also say that the Mongols did demonstrate some act of kindness like the fact that the leader of the Mongol empire, Genghis’ khan, outlawed any acts that involved theft and adultery. Ibn Battuta said that if you lost something on your way expect it to be brought to you because the law against theft was that strict (doc.7).They also created or started up messaging systems. First they would send a man 25 miles to the posting station but in their language it was called yams. Once the man arrive, he packs the mail onto the horses and they take it from there. If they ever come across a lake or a river then the messenger’s must pass through with ferry boats that are kept by neighboring cities (doc 8). The thing that sold the Mongols good act to many people was the fact that the Mongols was tolerant of many religious.In what looks like a journal it gives us proof that Mongke Khan, who was the fourth great Khan, gave a speech saying â€Å"But just as God gave different fingers to the hand so has He given different ways to men. † (Doc 9) What all of these documents have in common is that they showed what the Mongols did to benefit many places that they conquered and yes they did contribute a lot but they did too much wrong to forget the fact that they are ruthless killers. Many of the Mongols laws also showed evidence that they were strict, ruthless, and unreasonable people.Like on their laws about adultery it says that whoever commits the crime of adultery they shall be executed. But it also says that if you are a non-believer and you want to get with the married woman then you have to kill her husband first. Another outrageous fact about their law that I found out about is that the man could have as many wives as he can keep. It was a general custom for them to marry any of their relationships except with their mothe r, daughter, or sister but they could still marry their step sister and his father’s wives but only after the father has passed.To the Mongols, drunkenness is considered an honor among their fellow people. (Doc 10) This whole article clearly proves that the Mongols were very weird, disgusting, and uncivilized barbarians. Even though the Mongols conquest did benefit the conquered lands by giving religious tolerance, outlawing theft and adultery and a little bit more but it still doesn’t wipe away the fact that they were cruel with the way they treated survivors and the number of deaths that were caused by them.Also it doesn’t change the fact that they have took away so many home and live from the people of the lands that they have conquered. Last barbaric act that they have committed is that their laws to their people were uncivilized I mean 1 man could have as many wives as he could hold and their punishments all led to execution. So through all of this evidence it clearly shows that the Mongols were in fact ruthless barbarians. Mongols are Ruthless and Barbarians In the 13 century a small tribe from the steppes of central Asia conquered much of the Middle East and Eastern Europe. The tribe was known as the Mongol warriors. The Mongols were ruthless and very barbaric. While the Mongols conquered many countries they didn’t care who they hurt. Even though they did benefit some of the areas that they conquered, they did too many bad things that over powered the good things. Their law was very confusing and at some parts it was unreasonable.They would torture survivors and they conquered more land than any of the greatest world conquest. As ruthless as the Mongols could be, to my surprise they were quite organized as a union. In documents 2 and 3 it talks about how the army should be organized and how they go out to war and fight. John of Plano Carpini wrote in document 2 that the Mongol organization was very precise and strict. For example 1 man was in charge of 10 men and 10 men were in charge of 100 men and if one member of the group fai ls or try’s to run away they would kill the whole group.This statement proves that the Mongols were all about war and rules. Document 3 talks about already being on the battle field. In the passage it says â€Å"chiefs or princes of the army do not take part in the fighting but take up their stand some distance away facing the enemy†. The Mongols were very smart people for example to make their fighting group look bigger and to give out a scary impression they would put figures of men and set them on horses.They would also send a group ahead to start the fight and when they enemy would get tired a new and fresh set of Mongol warriors would appear to continue the fight. Sometimes they would even take the fat of the people they killed and melt it then throw it on houses and wherever the fire falls on the fat it is almost inextinguishable that’s why they call it â€Å"Greek Fire† which proves just how ruthless and barbaric they truly were.John of Plano Carpi ni probably wrote both of these passages because he was the first European to visit the Mongols in their homeland and got to experience the ways of the Mongols first handedly in the point of view of a non-Mongol. In documents 1, 4 and 5 it talks about the amount of conquered land and the number of tragic deaths or just the death caused by the Mongols in general. Document 1 shows all the big invaders of history and how much they invaded in a chart and it shows that Genghis khan took the lead with 4,860,000 square miles, ahead of alexander the great, Adolf Hitler and Cyrus the great.It also shows a graph of the Mongol empire after the death of Genghis khan and the land was divided into 4 parts for his grandsons which helps us prove that he was all about proceeding his role and the bigger the amount of land he had the better which sounds really selfish and mean. The next document which is doc. 4 is a passage from Ata-Malik Juvaini who was a Persian chronicler who was in the employ of t he Mongol II-khan of Persia who served under the Mongols rule as the governor of Bagdad. The passage informs us about the invasion between the Mongols and the city of Nishapur, a city in Persia.It states that Nishapur had a good defense system with three thousand crossbows, three hundred mangonels, and a quantity of missiles and naphtha but that still wasn’t enough to defeat the attack of the Mongols which clearly shows how powerful they were. A time later after the attack there were walls covered in Mongols and they began to slay and plunder the people and even worse they drove out all the men, women, and children who survived out into the plains where killed them all and if that doesn’t prove that he was ruthless then I don’t know what will.The next evidence that Ata-Malik Juvaini provided for us is a chart of different places that were attacked and how much people died and or if there were no survivors. Juvaini wrote the passage because he got to see what was going on but what I would have liked more is a passage from a Mongol soldier’s point of view to see if some of the soldiers thought that what they were doing was a bit too extreme. In document 5 the Mongols were once again demonstrating another act of inhumane cruel behavior.It’s a scene from a Persian manuscript showing the Mongols soldiers shoot some of the survivors with arrows while they also buried the rest of the survivors upside down in the ground face first and to be honest it doesn’t sound so comfy. Even though historians like myself try everything in their power to set the record straight about the Mongols being ruthless barbarian there is always a group of people who dare to argue. They say that the Mongols benefited many of the places that the conquered like for example the Persian silk industry also benefited from the Mongol conquest by all the contacts that opened up with china.Another benefit is that Persian winemakers thrived under the Mongol co ntrol because the Mongols were such heavy drinkers (doc. 6) and the list from there goes on and on at least that what they say. They also say that the Mongols did demonstrate some act of kindness like the fact that the leader of the Mongol empire, Genghis’ khan, outlawed any acts that involved theft and adultery. Ibn Battuta said that if you lost something on your way expect it to be brought to you because the law against theft was that strict (doc.7). They also created or started up messaging systems. First they would send a man 25 miles to the posting station but in their language it was called yams. Once the man arrive, he packs the mail onto the horses and they take it from there. If they ever come across a lake or a river then the messenger’s must pass through with ferry boats that are kept by neighboring cities (doc 8). The thing that sold the Mongols good act to many people was the fact that the Mongols was tolerant of many religious.In what looks like a journal it gives us proof that Mongke Khan, who was the fourth great Khan, gave a speech saying â€Å"But just as God gave different fingers to the hand so has He given different ways to men. † (Doc 9) What all of these documents have in common is that they showed what the Mongols did to benefit many places that they conquered and yes they did contribute a lot but they did too much wrong to forget the fact that they are ruthless killers. Many of the Mongols laws also showed evidence that they were strict, ruthless, and unreasonable people.Like on their laws about adultery it says that whoever commits the crime of adultery they shall be executed. But it also says that if you are a non-believer and you want to get with the married woman then you have to kill her husband first. Another outrageous fact about their law that I found out about is that the man could have as many wives as he can keep. It was a general custom for them to marry any of their relationships except with their moth er, daughter, or sister but they could still marry their step sister and his father’s wives but only after the father has passed.To the Mongols, drunkenness is considered an honor among their fellow people. (Doc 10) This whole article clearly proves that the Mongols were very weird, disgusting, and uncivilized barbarians. Even though the Mongols conquest did benefit the conquered lands by giving religious tolerance, outlawing theft and adultery and a little bit more but it still doesn’t wipe away the fact that they were cruel with the way they treated survivors and the number of deaths that were caused by them. Also it doesn’t change the fact that they have took away so many home and live from the people of the lands that they have conquered. Las

Great Religions and Philosophies.: Greek Philosophy Essay

In the 6th century B. C, there began a dualism in Greek Philosophy. The development of Greek Philosophy became a compromise between Greek monistic and oriental influences, in other words, a combination of intellectualism and mysticism. Thus began the pre-Socratic philosophy. The interests of pre- Socratic philosophers were centered on the world that surrounds man, the Cosmos. This was during the time of great internal and external disturbances in the Greek society, as it was right after the Peloponnesian war. The pre-Socratic era of Greek Philosophy came to an end when the Sophists turned their attention to man himself, delving into the moral and mental nature of man and dealing with the practical problems of life. The ancient Greeks mirrored their nature, beliefs, morals and customs in Greek Philosophy. Through understanding Greek Philosophy, we can see how the ancient Greeks regard the world around them. Greek Philosophy filled the void in the spiritual and moral life of the ancient Greeks, where in the same place other cultures had their belief in a religion. Wisdom, in the Greek sense, included not only a theoretical explanation of the world around them, but also provided a practical guide to life. From Homer to Hesiod, we see the reflections of the ancient Greeks and their use of Gods to fulfill their spiritual, social and psychological needs. A lot of temples were erected for Greek deities, and the ancient Greeks worshipped Gods to avert calamities, to secure the success of a certain harvest, or as thanksgiving for success in battle or deliverance in wants and wishes. Homeric songs tells stories of how man realizes that all events are governed by natural laws. In the Homeric world, fantastic beliefs and superstitions governed one important aspect of the ancient Greeks– immutable fate. Homeric poems reflect the occasional doubts of the ancient Greeks in prophecy, and the observation about the shortness of life, and the suffering of earthly existence. The great epic writer Hesiod’s philosophy of life rests on the idea of the deterioration of mankind. Hesiod’s perspective runs along the idea that  according to the will of Zeus, the human world is governed by justice and the animal world is governed by might. Hesiod reflects a society then that were seeking the truth and searching for the morality guidelines. And the human conduct of the ancients Greeks of the time were very much intertwined with the behavior of Nature, for example, if they were morally good, they would be blessed and rewarded with bountiful harvests. However, on the other end of the continuum, when a sin has been committed, such as the unconscious incest of Oedipus, all Nature is affected by the offense of man. During the period of the Dorian migration, the ancient Greeks were extending their territorial possessions to a greater extent. This brought about a lot of different morals and customs changes due to social and political changes. All this is reflected in the poetry, philosophies and writings of that era. Passion and feeling was more eminent now, and the attitude of the ancient Greeks towards nature was no longer observational and descriptive but emotional. The ancient Greeks are becoming more conscious of individualism and one’s own strength and significance. The increase in property and material goods in the Greek society intensified the deep feeling in the ancient Greeks that earthly things are transient and a lot of them started to look at a more superterrestial support that would assure them security and permanence amidst all the changes in mortal things. The ancient Greeks were also more possessed by an innate immense religious fear, the fear of sinning or omission against any gods. A lot of them felt the necessity for atonement and purification. During this time came the advent of cleansing rituals, an example being the purification of Athens by Epimenides after the defilement of the city by Cylon. Epimenides and many similar holy people of his time would go into trances that would provide him with divine revelations. Epimenides was considered very close to the gods, due to a mode of life made holy by asceticism. Prophets and priests like Bacides and Sibyls reflect the need of the ancient Greeks for atonement. These prophets and priests were called upon to perform purification rites and prophetic trances. Spirit conjuring became a common practice, too. With Socrates and Socratic philosophy, the sophists and many philosophers moved away from the ? physics’ of Nature and concentrated on man’s correct conduct of life. Great philosophers like Plato and Aristotle were the important influences that would shape Western thought and culture. They sought to unravel the intellectual limitations of man and the need to find answers to ethical questions. Side by side with this, spawned the Hellenistic Philosophy, which served to explain the change in world conditions at that time when the Greek Polis was destroyed. Inspite of all the Greek philosophers that sought for intellectual wisdom, the fantastic myths and gods of the ancient Greeks still survive and prevail. However, the Greek philosophers made a great effort to obtain a dichotomy between myth and logic. The efforts of these philosophers would prove to be of great influence in modern Western tradition and rationalism. Bibliography. Cornford, F. M. , From Religion to Philosophy. New York: Harper, 1957. Guthrie, W. K. C. , A History of Greek Philosophy. 5 vols. New York: Cambridge, 1990.

Strategiespoliciesprograms could be utilized to reduce the healthcare Essay

Strategiespoliciesprograms could be utilized to reduce the healthcare cost to the taxpayers for uninsured Texans - Essay Example These areas are prescription drug coverage, technology, managed care, reducing the number of uninsured, and innovative programs. There are several aspects of the prescription drug program that need to be reviewed. Currently Texas has a local health care system where the counties are responsible for the healthcare of its residents. Care often falls to charity or safety net hospitals (Uninsured in Texas n.d. p.4). There needs to be more focus on regional and statewide cooperation involving the purchase of prescription drugs. This would provide a centralized point of purchase, which would aid in the negotiating power of the state on drug prices from the pharmaceutical companies. In addition to lower price there needs to be some forms of cost control on the use of prescription drugs. There should be a review of the formulary for drug availability that would exclude some drugs from coverage. These would include cosmetic, hair loss, and investigational drugs. Drugs with a high potential for abuse such as amphetamines and barbiturates should also come under review. These exclusions would have to be accomplished within the current federal guidelines. Generic drug use should also be encouraged. ... This would also help reduce public resistance to low cost generic drugs. A preferred drug list of the lowest cost drugs should be utilized to pre-authorize a particular drug. Prior authorization would be necessry for any drug not on the list. Several other state programs have used this approach with some success. It may be seen as a burden to physicians and pharmacists and should be introduced in a step program beginning with non-emergency treatments such as anorexants and anti-ulcer reflux medications (Kaiser Commission 2002 p.9). Emergency supplies for short-term treatment could still be provided without prior authorization. There should also be a 'failed first policy' on prescription drugs. If a new more expensive drug is available, it should not be used until the older and less expensive substitute has been proven ineffective. Fail first programs may not be appropriate for rapidly evolving medications such as used for the treatment of mental illness (Fail-first policies 2003). This program would need to be strictly monitored and have a physician right to supersede it. 2. Technology Improved technology has the potential to save billions of dollars in health care costs. Texas needs to adopt the most recent innovations in medical technology. Shared medical records across a network would aide physicians and emergency rooms in reducing redundant tests and procedures. It also has the capacity to make the most recent knowledge and diagnosis available across the network in a virtual care coordination system. The creation of a cross care coordinated network would be a valuable tool for the uninsured as well as offering health care providers easy access to medical records. A system of community based care

Speech - Speaker's Effectiveness Essay Example | Topics and Well Written Essays - 500 words

Speech - Speaker's Effectiveness - Essay Example the ‘screwed up one’ while his brother keeps being the ‘dependable one’, however, the tone of the speaker shifts to the mood of resentment and this marks the major faux pas. During the speech, one may observe that every guest and family member including the bride agrees to the speaker at the stage prior to his loss of composure. Due to a drunk state of unregulated nature at that moment, the man is unable to provide reasonable transition and justice to the rest of the details which necessarily convey his embittered feelings toward Harold who, according to him, occurs to have constantly found favor in their father’s disposition as the best man quotes the latter â€Å"Why can’t you be more like your brother? Harold will never beat up his landlord.† Then he ruins the ceremony entirely by confessing that Harold is not perfect and that they shared a time in Puerto Rico when the two hooked up with prostitutes. Apparently, the best man-speaker appears to bear the capacity of pleasing the audience despite his inebriated condition. Only, he could have kept the approval of the watchers if he knows how to manage himself and gain a sense of self-control. He could have attempted to meditate first on his part in the toast and think fruitfully with all the positive thoughts, considering that Harold has granted him such a great privilege. If he becomes capable of internalizing his significance before the event, he would certainly deliver a speech that reflects sincere gratitude for the chance of obtaining an honorable position in the wedding as well as a pitch and manner that indicates he has forgiven all their issues in the past. Moreover, the speaker could have communicated his intentions effectively by maintaining a degree of subtlety, using figurative rather than literal words on a delicate narrative regarding his family in order to avoid causing shame to the principal character of the wedding. With contemplative regard to the present instead of the distasteful

Networking Technologies Essay Example | Topics and Well Written Essays - 750 words

Networking Technologies - Essay Example Fiber Cable: This is a generic term used for both plastic and glass fiber-optic cables. There are numerous types of fiber cables with varying characteristics. Fiber-optic cabling is used for high-speed communications in many areas with very high-speed communications requirements. Some cables can handle Gbps over long distances. Microwaves: A communications satellite is really a microwave relay station 22,300 miles in space. It orbits the Earth at that altitude because thats the altitude that an orbiting object circles the Earth every 24 hours, the same time it takes Earth to make one revolution. Before satellites were used for communications, all signals had to be carried over land, via microwave repeater stations, spaced about the 30 miles apart on mountains, requiring hundreds of such towers. They had to be "in line of sight" of one another, because microwaves cant travel through trees, mountains or buildings. LAN: (Local Area Network) a group of computers linked together in close proximity such as a building, a suite of offices, or even a single room. Due to the limited size of the network, data is usually transferred rapidly. This arrangement is useful in business for the sharing of information. Ethernet is a local area network (LAN) first developed by Dr. Robert M. Metcalfe and D.R. Boggs while working for Xerox in the 1970s. WAN: a computer network that encompasses a large geographical area and is made up of two or more LANs. The network may be connected by telephone wire, cable or satellite. The Internet is the largest WAN known. Home & Small Business: This is usually an application of LAN which is commonly used by home users. People connect computers at close proximity within their homes or businesses with a relatively small setup through cheap media like twisted pair or coaxial cabling. International Networks: These networks connect different countries and can span over the entire globe like the Internet.

Assignment 3 Open Book Costing Essay Example | Topics and Well Written Essays - 3500 words

Assignment 3 Open Book Costing - Essay Example Where as the relationship has to be regarded as long term and should be built on mutual trust. The system of open book costing is simple that is suppliers work in partnership with retailers so that costs can be condensed to benefit both parties. Open Book Costing (OBC) can be viewed as the authentic test of a tactical relationship. Open Book Costing is defined, in a partnering arrangement, as â€Å"openness, effective communication, close collaboration and cooperation, trust, honesty, transparency, sharing and mutual benefit† (The Chartered Institute of Purchasing & Supply, CIPS). CIPS thinks that the Open Book Costing is a useful tool to arrive at a greatest advantage from a partnering relationship of both buyer and seller. The purpose of this idea is to bring mutual benefit for both retailer and supplier. Supply and purchasing management use several approaches in dealing with suppliers for the supply of goods and services. One of these is the partnering system which is otherwise known as collaboration, which uses the open book costing. There are several structures of partnering agreement that could work well in buyer-supplier relations. The concept of OBC is effortlessly said but in real practice, discussions around it can harshly challenge a relationship. For instance disagreement with regard to important efficient parameters like output rate and labour requirements may prevail and the relationship is in danger of being tarnished. The parametric quantity may be comprehended as too cautious by the buyer or too motivated by the seller. The buyer is most likely to use this favoured information to attempt to force down the seller’s profit margin or to allege him of all the gains of a cost reduction scheme to himself. Open Book Costing emphasises the faith and dedication already present in the relationship. It elucidates the cost, and therefore the cost and impact of

Oil and gas Essay Example | Topics and Well Written Essays - 1500 words

Oil and gas - Essay Example The employee’s team will be enticed through the promises of better hours, bonuses and the additional perks. This will ensure that the employees are always motivated and thus they will not leave the company for better payment. Zz company will also prevent the live company from outweighing them by ensuring that they will not handle the main areas of their concern.zz company will handle themarketing,geographical,exploration and production by offering the competitive salary to employees,encouranging growth, open channel of communication, promoting balance,moltivating and engaging employees. The zz employees will not leave their job for the better salary because the company will ensure the personal career growth of all the employees. The company will offer a career advancement opportunity for all the employees through guiding them and placing them in their areas of specialization. This will help the employee to understand that they are much appreciated and it will even attract the employees from the live company to come and be employed by the zz company. The open channels of communication will encourage the employees in the zz company and they will feel more involved in the operations of the zz company. The zz company will develop a good communication channels and network between the employees and the decision makers which will make the employees to feel that they have a big role in the company. This will ensure that the employees are much connected with the management and it will build the credibility and trust between the employees and the company. The zz company will motivate and engage all the employees in the company’s affairs and they will be able to realize that their effort in t he company are realized. This will build a strong relationship which will ensure that the live company does not take advantage of

International Business Negotiation Case Essay Example | Topics and Well Written Essays - 250 words

International Business Negotiation Case - Essay Example out of business. In addition, because Eurodata is more successful than Tanaka, coming up with the best deal is important because the competition will be formidable. Systrop S.A. could also decide to seek a licensing agreement with Tanaka. The pros of this choice involve allowing Systrop S.A. to use a proven technology by paying a license fee instead of incurring the costs of maintenance and development of the technology. In addition, Tanaka will also get a good deal because they will get a return without incurring costs, which will help Systrop in negotiations. The cons of licensing include the fact that Systrop S.A. will be dependent on Tanaka with regards to technology, while Tanaka could also use this for negotiation of better terms (Wolter 57). Systrop S.A. possess some extra resources in relation to the other players. First, it has grown into a position of prominence in the micro-analyzer industry, compared to Tropimatics that has dealt more with computers than micro-analyzers in particular (Wolter 65). Systrop S.A. also has a well renowned brand name when it comes to micro-analyzers in Tropicalia, while it has also been exporting its micro-analyzers compared to the other companies seeking joint ventures with big micro-analyzer companies. Issues that Systrop could be flexible in include ownership and pricing of technology. Those issues that they should be firm on include financing, local content and exports, and their ability to take up government incentives (Wolter

Managerial Final Exam Essay Example | Topics and Well Written Essays - 250 words

Managerial Final Exam - Essay Example If the interest rate is increased from 5% to 7%, and the interest is paid annually, the amount that will be earned after 5 years will be more than the amount that was earned at the rate of 5%. This is because there are more proceeds from the increased interest rate as compared to when the interest rate is reduced. Therefore the amount realized after 5 years will be $14,025.52 and $19,671.51 after 10 years as explained above. 21. For this bond, at 5% interest, the value will be $813.53. this value will keep increasing as the interest rate decreases, this is because, during the calculations, increase in the interest rate tries to minimize the total value that is achieved at the end of the calculation. Therefore, at 4% interest, the value will increase to 4851.927 and $935.731 at 2% interest rate. 22. One would definitely go for an investment that pays 30% after 5 years than go for one that costs 0.5% per month after 5 years. This is because the it is better foe an interest rate to that matures after a long period of time since the cumulated earnings to be paid will be more than if the interest were small and is only paid

Ethical principles in end of life care - The liverpool care pathway Essay

Ethical principles in end of life care - The liverpool care pathway - Essay Example On the contrary, other sources including that of the Health Minister Jeremy Hunt who describes it as â€Å"a fantastic step forward† (Donnelly, 2013) still maintain their favour believing that the pathway is playing its intended role of ensuring that people are treated in dignity, compassion and comfort during their last days of life instead of enduring invasive and life prolonging treatments (Randall and Downie, 2010, p.91). As a result of these controversies, the government ordered an independent review in 2012 chaired by Baroness Neuberger. The review finding recommends the Liverpool Care Pathway to be phased out and be replaced by a personalised end of life care plan that takes good care of the life of a patient who is facing imminent death (Department of Health, 2013). The LCP has clearly set the stage for ethical and legal controversies about patients, family rights and the role of the medical professions (Glare and Christakis 2008, p. 429). Replacing the LCP to a person alised end of life care plan may not resolve the controversies if the same transgressions persist. In that context, this paper aims to objectively review the literature and explore the challenges that contributed to its failure in order to accurately consider the future development of the recently recommended personalised End of Life Care Plan. Overview The Liverpool Care Pathway for the dying patient was developed as an integrated care pathway by the specialist palliative care team at the Royal Liverpool and Broadgreen University Hospitals NHS Trust and the Marie Curie palliative care institute Liverpool in 1997 (Ellershaw and Wilkinson, 2003, p. 11). The LCP is a structured clinical record developed to transfer the hospice model of care into other care settings (Jack, Gamble, Murphy, and Ellershaw 2003, p. 371). It aims to support clinical judgements and assist multidisciplinary team in providing optimal treatment and care for patients who are dying(Boyd and Murry 2012), as well a s improve the experience of the relatives or carers during this period and into bereavement (Gambles, Roberts and Anita 2011). It focuses in providing evidence-based framework on different aspects of care required including comfort measures, discontinuation of inappropriate intervention among others (Ellershaw and Murphy 2011, p. 11). The Liverpool Care Pathway was advocated by the Department of Health (2012) as a model of good practice in End of Life care and quality makers and measures for promoting high quality care for all adults in the end of life (MCPCIL). Additionally, the General Medical Council (General Medical Council, 2010) supported it, over 20 organisations and charities as demonstrated in the consensus report for its support published by the NHS in 2012 and the National Institute for Health Care Excellence (NICE) Quality Standard for End of Life care for adults. Regardless of its high approvals and recommendations, the LCP has been blamed for delivering poor quality ca re to patient in their final days (Payne, Seymour, Ingleton 2008, p.392). The independent review findings identified a number of important issues that affected the ability to implement the LCP effectively in the provision of quality healthcare to persons who are almost dying or facing imminent death. Amongst which were lack of knowledge and

Race representation in Desmonds and Mind your language Essay Example for Free

Race representation in Desmonds and Mind your language Essay In this essay I am going to compare the ways in which race has been represented in the two sitcoms Desmonds and Mind your language. Desmonds is a sitcom set in a barber shop in the 1989 and Mind your language which is set in a school in 1970s. Mind your language reinforces stereotypes by the peoples accents for example Ali said that he goes around and nicking on peoples doors when hes meant to say knocking on peoples door thats why you cant trust him and this also makes him sound dishonest. Ali and Ranjeet are in a conflict with each other because of the war against India and Pakistan. Jamila the Pakistani woman is represented as domestic because she is always knitting in class also there is conflict going on with Ingrid the Swedish woman and Anna the German woman who are trying to attract most of the men in the class because mostly the class is full of men. Ranjeet is shown as a typical Indian because he is always shaking his head and moving his hands and also him going to be arranged married to a another person that he doesnt even know and doesnt like. Taro the Japanese man has a camera on him because it shows that all Japanese people carry cameras and makes them look like tourists. All the students in Mind your language dont take learning English seriously by not doing their homework instead they buy it of Giovanni the Italian and coming late to their classes. Desmonds is a sitcom set in 1980s in a barber shop. Desmonds is different to mind your language. It is subverting stereotypes because in Desmonds the people own their own business and when the show starts you see white people hanging around with black people instead of white people on one side and black on the other. This is represented by Shirley how is the daughter of Desmond has a white friend and when the show is starts you see a Blackman and a white man shaking hands. In Desmond the barber shop is used for social conversation about black people achieving things and how political comments are made negative at stereotyping in the media. Sean is the son of Desmond. Hes represented as a claver and wanting to go to school and wanting to learn. As well as listening to rap music and the older brother Sean has left and started working as a bank manager how lives well and also owns his own house. In conclusion I think mind your language is bad because it makes the people sound dishonest and bad but Desmonds on the other hand show positive view on TV because of showing black people wanting to learn and at the same time being into rap music and also black people being friends with white people.

Managing Change in Organisations: Supermarket Case Study

Managing Change in Organisations: Supermarket Case Study Meena Bazar one of the chain super markets of the Bangladesh which serve in Bangladesh from 2000. Meena Bazar, the first truly national supermarket chain was founded with the promise of year-round. Superstores are set to boom in the country as the current market players are planning to open several hundred more outlets in the next few years to cope with the rising demand from the consumers. With a strong 15-20 per cent annual sales growth, about 30 companies with more than 200 outlets have already made foray into the industry since Rahimafrooz, one of the largest business groups in Bangladesh, introduced Agora, a chain superstore, in the capital a decade ago. Strengths of the Meena Bazar is Size allows for competitive buying terms, Strong senior management, Flexible formats. Opportunities of the Meena Bazar are Forming or merging a strategic alliance with suppliers, Growth of non-food, Growth of convenience and compact hypermarket formats, Effective use of Clubcard database to increase basket size and Develop additional services. Meena Bazaar can successfully implement the organizational culture to the worker. They have a dress code in the outlets. From this the buyer can easily tress out who will serve them and can help them. Another culture is that they are very aware about the time. They have a good organizational bonding. The greatest barrier to adapting to continual change lies with the management of people rather than technology. In Meena Bazar, the constant efforts of effective implementation and utilization of the HR strategies make it possible for the company to perform well in the market. The increasing profit yean in and year out is an evidence of the successful HR practice. Effectively utilizing the new resources may require a move to a product team structure. it may even require downsizing and the elimination of functions that are no longer central to the organizations mission. It seems that the major problem encountered by Meena bazaar is due to the very few outlets in all over the Bangladesh. In addition, the problems also arise because of the inadequate knowledge of its management about the use of strategic management and other management systems. Introduction: Meena Bazar one of the chain super markets of the Bangladesh which serve in Bangladesh from 2000. Meena Bazar, the first truly national supermarket chain was founded with the promise of year-round freshness, affordable price, and the most pleasurable and hassle-free family shopping experience for all. Keeping true to this conviction, Meena Bazar has captured the hearts of shoppers all over. Due to our continuous expansion plans, we are looking for smart, hardworking and proactive young people to be part of our dynamic team. Here the Meena Bazar is the selected organization for the study and access this organization for the find our which will help to do batter performance of it. Bangladesh chain superstores sectors: Superstores are set to boom in the country as the current market players are planning to open several hundred more outlets in the next few years to cope with the rising demand from the consumers. With a strong 15-20 per cent annual sales growth, about 30 companies with more than 200 outlets have already made foray into the industry since Rahimafrooz, one of the largest business groups in Bangladesh, introduced Agora, a chain superstore, in the capital a decade ago. The annual turnover of the superstores now stands at around Tk 15.0 billion (1500 crore), according to Bangladesh Supermarket Owners Association (BSOA). Hassle-free shopping environment, hygienic commodities, fresh vegetables, meat and fish at the supermarkets are earning appreciation of the customers, market operators said. The supermarket biggies have attempted the massive expansion drive to attract the shoppers, who still depend on unplanned wet markets to buy their daily essentials. They say that a rise in organized retailing would offer the consumers hygienic foods at competitive prices, compared to those offered by retailers in the kitchen markets, where commodities are sold mostly in unhygienic condition. The rise in the number of supermarkets, according to analysts, will diversify the choices of consumers and boost their spending, so much needed for economic growth, while the wet markets will also improve quality and services following in the footsteps of supermarkets. But a decade ago, the retail-level trade was in the hands of thousands of small traders in the wet markets and the grocery shops in cities and remained out of the focus of the big business houses. The landscape began to change in 2000 when Rahimafrooz Superstores, operating Agora, moved in to seize a slice of the retailing and wholesale trade, which has been growing at 6 per cent, on an average, annually. In the past decade, many small and big supermarkets made debut, successfully attracting middle and upper middle class consumers, a section of whom are gradually turning to chain stores from the wet or kitchen markets, superstore operators say. Dhaka-based Agora now runs four outlets, Meena Bazar nine including seven in Dhaka, PQS five, Prince Bazar two, Nandan five and Swapno 70 including 30 outside the capital. Bangladesh Rifles (BDR) also runs 11 stores in the capital. According to operators, more than 600 chain retail outlets are expected to be set up in the next five years in an attempt to attract more customers. With the recent opening of a total of 70 branches, ACI has diversified the retailing business. Now it plans to open about 500 stores in the country in the next five years. Mamunur Rashid, marketing manager of PQS, said they are planning to spread the mega-shop business by opening three more stores this year and another 10 in the next two or three years. The departmental stores with the main focus on food items ranging from a wide variety of fish, meat, vegetables to fruits, bakery, dairy and grocery items- also offer a vast array of other household, personal care and miscellaneous products. Consumers can buy as much as nearly 20,000 products of different kinds from such a store, the operators boast. Supermarkets have successfully made a breakthrough in the urban lifestyle with the idea of all essential commodities under one roof. In the early days of the business, around 500 customers would visit a supermarket outlet daily. Now some 5,000 customers come to a store everyday, they say. Meena Bazar SWOT Analysis Strengths Size allows for competitive buying terms Strong senior management Flexible formats Strong hypermarket portfolio Coverage the Mega City Dhaka Increasing level of investment Strong price message and offer at competitive price than the competetors Expanding non-food and online offer Efficient distribution Weaknesses Can not spread the outlets all over the Bangladesh Increasing geographical spread makes focus on specific Markets difficult Exposed to macroeconomic difficulties in some markets International expansion requires substantial investment High reliance on Dhaka Market Poor CSR and community impact Opportunities Forming or merging a strategic alliance with suppliers Growth of non-food Growth of convenience and compact hypermarket formats Effective use of Club card database to increase basket size Develop additional services Threats Faces range of diverse competitors internationally Increased level of eating out Move towards premium does not sit with Meena Bazars traditional strengths Restrictive planning guidelines Political opposition to the power of supermarkets tends to focus on Meena Bazar PEST Analysis for Meena Bazar (P)olitical Factors For employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs. Also to meet the demand from population categories such as students, working parents and senior citizens. Meena Bazar understands that retailing has a great impact on jobs and people factors (new store developments are often seen as destroying other jobs in the retail sector as traditional stores go out of business or are forced to cut costs to compete), being an inherently local and labour-intensive sector. Meena Bazar employs large numbers of; student, disabled and elderly workers, often paying them lower rates. In an industry with a typically high staff turnover, these workers offer a higher level of loyalty and therefore represent desirable employees. (E)conomical Factors Economic factors are of concern to Meena Bazar, because they are likely to influence demand, costs, prices and profits. One of the most influential factors on the economy is high unemployment levels, which decreases the effective demand for many goods, adversely affecting the demand required to produce such goods. (S)ocial/Cultural Factors Current trends indicate that British customers have moved towards one-stop and bulk shopping, which is due to a variety of social changes. Meena Bazar have, therefore, increased the amount of non-food items available for sale. Demographic changes such as the aging population, an increase in female workers and a decline in home meal preparation mean that Bangladesh retailers are also focusing on added-value products and services. In addition, the focus is now towards; the own-label share of the business mix, the supply chain and other operational improvements, which can drive costs out of the business. National retailers are increasingly reticent to take on new suppliers. (T)echnological Factors Technology is a major macro-environmental variable which has influenced the development of many of the Meena Bazar products. The new technologies benefit both customers and the company: customer satisfaction rises because goods are readily available, services can become more personalized and shopping more convenient. The launch of the Efficient Consumer Response (ECR) initiative provided the shift that is now apparent in the management of food supply chains. Meena Bazar stores utilise the following technologies: Wireless devices Intelligent scale Electronic shelf labeling Self check-out machine Radio Frequency Identification (RFID). Industry Analysis: Porters Five Forces Threat of New Entrants The Bangladesh grocery market is primary dominated by few competitors, including four major brands of Agora, PQS, and many small chain shop. That possess a market share of 70% and small chains of with a further 10%. Over the last 10 years, according to, the grocery market has been transformed into the supermarket-dominated business. Majority of large chains have built their power due to operating efficiency, one-stop shopping and major marketing-mix expenditure. This powerful force had a great impact on the small traditional shops, such as butchers, bakers and etc. Bargaining Power of Suppliers This force represents the power of suppliers that can be influenced by major grocery chains and that fear of losing their business to the large supermarkets. Therefore, this consolidates further leading positions of stores like Meena bazaar and Agora in negotiating better promotional prices from suppliers that small individual chains are unable to match. In return, Bangladesh based suppliers are also threatened by the growing ability of large retailers to source their products from abroad at cheaper deals. Bargaining Power of Customers Porter theorized that the more products that become standardized or undifferentiated, the lower the switching cost, and hence, more power is yielded to buyers Porter M. Meena Bazars famous loyalty card Clubcard remains the most successful customer retention strategy that significantly increases the profitability of Meena Bazars business. In meeting customer needs, customizing service, ensure low prices, better choices, constant flow of in-store promotions enables brands like Meena Bazar to control and retain their customer base. Threat of Substitutes General substitution is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternatives Porter M. In the grocery industry this can be seen in the form of product-for-product or the substitute of need and is further weakened by new trends, such as the way small chains of convenience stores are emerging in the industry. In this case Meena bazar, PQS and Agoras are trying to acquire existing small-scale operations and opening Metro and Express stores in local towns and city centers. Bargaining Power of Competitors The grocery environment has seen a very significant growth in the size and market dominance of the larger players, with greater store size, increased retailer concentration, and the utilization of a range of formats, which are now prominent characteristics of the sector. As it was mentioned above, the purchasing power of the food-retailing industry is concentrated in the hands of a relatively small number of retail buyers. Assessment of Meena Bazar: An organizations performance can measured through some features. The features are given below and assess the Meena Bazar Human Resources Human resources are an organizations most important asset. Ultimately an organizations distinctive competences lie in the skills and abilities of its employees. Because these skills and abilities give an organization a competitive advantage, organizations must continually monitor their structures to find the most effective way of motivating and organizing human resources to acquire and use their skills. Typical kinds of change efforts directed at human resources induce (1) new investment in training and development activities so that employees acquire new skills and abilities; (2) socializing employees into the organizational culture so that they learn the new routines on which organizational performance depends; (3) changing organizational norms and values to motivate a multicultural and diverse workforce; (4) ongoing examination of the way in which promotion and reward systems operate in a diverse workforce; and (5) changing the composition of the top management team to improve org anizational learning and decision making. Assessment of Meena Bazar: Meena Bazaar have only seven outlets in Banladehs. They have 70 people who directly involved in the outlets for customer service. Another 20 personnel have worked in the background for the management of the outlets. From the assessment, found that the management of Meena Bazaar have not take any initiative for formal training of their worker who are directly involve with the custom service to improvement of the service quality. For that reason many times the worker face problems in the outlets and occur many unexpected situation. Meena Bazaar can successfully implement the organizational culture to the worker. They have a dress code in the outlets. From this the buyer can easily tress out who will serve them and can help them. Another culture is that they are very aware about the time. They have a good organizational bonding. In the Meena Bazaar there is not any reward system for the outlet managers. If there was any rewarded system to them who can achieve the highest sell in his outlet the manager will motivate to sell more and more. By which the organization can earn more and more profit. Changes in the nature of work over the last years have a reflective and alarming impact on the roles of the HR within the new modes of organizational flexibility as well as leveling power of information technology. Generally, the emergence of HRM as a universal remedy for integrating business strategy and people management has exposed personnel practitioners to a fresh set of role challenges and managerial expectations that have stressed out the gaps between the HR language and reality. Further, the attempts to capture the changing environment of the HR personnel roles in response to major transformations in the workplace, the associated rise of HRM, and the competitive advantage of the whole organization through its manpower are few aspects that HR functions embark upon. Organizations are now faced with leaner structures and increased competition which in turn are generating a rapid pace of change in the workplace. The greatest barrier to adapting to continual change lies with the management of people rather than technology. In Meena Bazar, the constant efforts of effective implementation and utilization of the HR strategies make it possible for the company to perform well in the market. The increasing profit yean in and year out is an evidence of the successful HR practice. Functional Resources Each organizational function needs to develop procedures that allow to manage the particular environment it faces. As the environment changes. organizations often transfer resources to the functions where the most value can be created. Crucial functions grow in importance, while those whose usefulness is declining shrink. An organization can improve the value that its functions create by changing its structure, culture, and technology. The change from a functional to a product team structure, for example, may speed the new product development process. Alterations in functional structure can help provide a selling in which people are motivated to perform. The change from traditional mass production to a manufacturing operation based on self-managed work teams often allows companies to increase product quality and productivity if employees can share in the gains from the new work system. Assessment of Meena Bazar: For Meena Bazaar the functional resources includes its availability of the products in every outlets. From the assessment Meena Bazaar is not fully successful to available the products in every outlets in at time. It is happen for their distribution system. The distribution system is not so strong to reach to the outlets at a time. Anther matter for the super chain shop the inventory system should be very strong. Because if the customer cannot find his / her desired regular product then can switch any time. The one of the competitor of Meena Bazaar is Agore. The agora offer the new shape of product to their customers. But Meena Bazaar can not do that frequently. Technological Capabilities Technological capabilities give an organization an enormous capacity to change itself in order to exploit market opportunities. The ability In develop a constant stream of new products or to modify existing products so that they continue to attract customers is one of an organizations core competences. Similarly, the ability to improve the way goods and services are produced in order to Increase their quality and reliability is a crucial organizational capability At the organizational level, an organization has to provide the context that allows it to translate its technological competences into value for its stakeholders. This task often involves the redesign of organizational activities. 113M, for example. has recently moved to change its organizational struchire to better capitalize on its strengths in providing IT consulting. Previously, it had been unable to translate its technical capabilities into commercial opportunities because its structure was not focused on consulting, bu t on making and selling computer hardware and software rather than providing advice. Assessment of Meena Bazar: The inventory management system should be very strong and automated in the chain super shop. The Meena Bazar have a inventory software for their inventory management. But their inventory management software is not the customized automated. If the inventory and selling information store in a central software and the central store can see the status, the management can easily send the desired product. So the technological capabilities is not so updated. By the inventory management system the manufacturing company can be benefited in many ways. The basic function of inventories is to act as a buffer to decouple or uncouple the various activities of a firm so that all do not have to be pursued at exactly the same rate. The key activities are (1) purchasing, (2) production, and (3) selling. The term uncoupling means that these interrelated activities of a firm can be carried on independently. Without inventories, purchasing and production would be completely con trolled by the sales schedules. If the sale of a firm increases, these two would also increase and vice versa. In other words, purchasing and production functions would depend upon the level of sales. It is, of course, true that in the long run, the purchasing and production activities are and, in fact, should be tied to the sales activities of a firm. But, if in the short term they are rigidly related, the three key activities cannot be carried out efficiently. Inventories permit short-term relaxation so that each activity may be pursued efficiently. Stated differently, inventories enable firms in the short run to produce at a rate greater than purchase of raw materials and vice versa, or to sell at a rate greater than production and vice versa. Organizational Capabilities Through the design of organizational structure and culture, an organization can harness its human and functional resources to take advantage of technological opportunities. Organizational change often involves changing the relationships between people and functions to increase their ability to create value. Changes in structure and culture take place at all levels of the organization and include changing the routines an individual uses to greet customers, changing work group relationships. improving integration between divisions, and changing corporate culture by changing the top management tram. These four levels at which change can take place are obviously interdependent; it is often impossible to change one without changing another. Suppose an organization invests resources and recruits a team of scientists who are experts In a new technology-for example, biotechnology. If successful, this human resource change will lead to the emergence of a new functional resource and a new technological capability Top management will be forced to reevaluate its organizational structure and the way it integrates and coordinates its other functions to ensure that they support its new functional resources. Effectively utilizing the new resources may require a move to a product team structure. it may even require downsizing and the elimination of functions that are no longer central to the organizations mission. Assessment of Meena Bazar: The organizational capabilities include the value system that delivery to the Meena Bazars customers. The main weakness of Meena Bazar is their organizational capability . Because their number of outlets is only seven and only centralized in Dhaka. They should have to expand their outlets to all over the Bangladesh. The all products of Meena Bazar have not produce in their own farm. So they have to maintain the relationship with the supplier. If the supplier is not supply the batter goods, Meena Bazar also can not serve the batter goods. To improve the quality of the served product they have to make good relation with supplier. Proposed Action Strategy 1: Product Development The retailers in the Bangladesh represent Gemcom Groups largest sales and marketing channel which encompass national and regional grocery supply stores and mass merchants. Distributors represent Meena Bazar second largest channel and generally sell to both traditional and resellers and retailers. In Bangladesh, Meena Bazars market share is still relatively high. Meena Bazar Corporation has more than distributors located in Dhaka. Strategy 2: Product Penetration The company uses the store as a venue to sell its products. This is accomplished through the use of marketing campaigns and product bundles. The company is able to build awareness of its products and brands through mass media advertising, public relations efforts and branded Internet properties. The company also makes it a point to receive feedback from its customers through market research. The company then uses these feedbacks to refine its product development efforts and marketing strategies. The company also initiated an e-commerce strategy to increase online sales and provide new innovations in business class which increases customer satisfaction. Strategy 3: Efficiency and Effectiveness Meena Bazars direct to customer model solve the problem for additional capital for marketing and sales. By selling directly to consumer it eliminated retailers along the way. One advantage of this kind of system is that the firm is continuously in contact with its customers and they are benefiting in two areas concerning sales and marketing, seeing sales trends and learning about unmet costumer demands. Strategy 4: Technology Improvement Technology is an important source of competitive advantage. And this is considered a strength of Meena Bazar because the firm enjoys better access to technology. Meena Bazar introduces the latest relevant technology much more quickly than companies with slow-moving indirect distribution channels. Techniques for change Revolutionary Change Revolutionary change is dramatic, rapid and broadly focused. This radical shift may mean new ways of doing things, new goals or a new organizational structure. The three important components of revolutionary change are reengineering, restructuring, and innovation, as described by Jones and George. Revolutionary change is appropriate within the technology industry, where swift advancements often happen. Although an organization cannot plan for every situation, scenario planning may be most appropriate to predict potential revolutionary change. In scenario planning, a business envisions possible future outcomes and creates a plan to deal with each one. Technological change increases is a process of a decision. Management can take decision it by within a meeting and implement. So the it goes under Revolutionary Change process. By setup a central server, Meena Bazar can control the inventory management system in centrally. Automated system can facilated the organization to check out inventory before the stock out. The inventory and distribution is considered as one of the most important aspects of any companies that are involved in a supply chain. It can help them to manage and control the overall flow of products of materials that are used in production and distribution. The said importance is the reason why, most of the companies are already using the technology of WMS. It is a computerized system that helps many companies to incorporate the different aspects of their operations in order to control the physical flow of their supply chain. The all outlets can easily maintain same quality and attract the customers. Benefits of invent ory system: Increased productivity of Meena Bazar managers Sales and customer satisfaction Increased profitability Mobile, real-time access to point of sales (POS) reports from store systems Easy integration with inventory management Evolutionary Change Evolutionary change is described as incremental, gradual and narrowly focused. This change is constant. Evolutionary change may be a carefully developed, long-term goal that an organization is moving toward. One tool that can promote and direct evolutionary change is strategic planning. Under the Evolutionary Change the human resource training and development is running. Because. The training and development process is not finished with in a period. The process of training is given below Organizational Capabilities developing includes make more outlets for Meena Bazar. Because people like to take everything with in the hand. So no one find the Meena Bazars out lets even though the price and the quality is more comparable to others. Another matter is that when Meena Bazar provide the discount offer the competitor also offer some benefits. So the main strength will if Meena Bazar increase its out let. The outlet increasing process is not done quickly. Because lot of research and the organizational is needed for the decision. Conclusion It seems that the major problem encountered by Meena bazaar is due to the very few outlets in all over the Bangladesh. In addition, the problems also arise because of the inadequate knowledge of its management about the use of strategic management and other management systems. This way, the empire of Meena Bazar will remain get the highest position in the chain grocery market in the Bangladesh.

The Monsters in My Head, Frank Langellas Essay

The Monsters in My Head, Frank Langellas Essay The Monsters of Life In Frank Langellas essay â€Å"The Monsters in My Head,† Langella describes fear as a monster our imagination that changes as we get older, Langella also describes how one should confront and control the â€Å"monsters† that are in our heads. I agree with Langella, that one should not fear the â€Å"Monsters† of life that one should confront or overcome fear itself because, if one does not overcome these monsters, these monsters will end up eating us or hunting us for the rest of our lives. In Langellas essay â€Å"The Monsters in My Head,† Langella describes that when he was a young kid, a mummy would come into his room every night to hunt him down, but then one night the mummy did not show up for its nightly routine, it had disappeared. Years and years passed till, one night when Langella already had a son, a four year old. Another monster showed up to eat up his sons sleep. Langella went into action with his macho strategy of fighting his sons monster with a pillow. So, from that night on he would always do his heroic achievement, fighting his sons monster off. After weeks of this continuing battle, Langella realized that the monster would return every time his son wanted it to return. Langella then reflected on his mummys disappearance and realized that his own monster had never gone away, it was always there next him, but it had changed shapes and sizes as rapidly as he grew older. As he grew older, Langellas monster went from a mummy to a flying object. The n it changed to a first date, a first rejection and then to marriage and now fatherhood. Then Langella told his son that he was not going to fight the monster anymore because it was his sons monster and he had to fight it himself since the monster was in his sons head, and only his son could control it. The monster never returned to hunt and eat up his sons slumber. It actually changed its form. The monster became his sons new favorite playmate. So, Langella attempts to suggest strategies to overcome and control the â€Å"monsters† or the fears of life. Langellas arguments of controlling and overcoming ones fears are true because I have experienced these â€Å"monsters† or these fears myself through my lifetime. When I was about ten, I used to dread watching horror films because after watching these gruesome-massacring films, I would always relive those scary-horrid scenes in my own dreams or as we well known them as nightmares. So, every time when my family wanted to watch these crimson-thrillers, I would just go to my room and watch cartoons to invade these things we call nightmares or monsters, that will come in the pitch-black night to eat us or hunt us down. One night, my uncle Rodolfo came over to watch the Boogeyman. My uncle told me not to be afraid of fictional-monsters that only existed in my head. So, I stayed that night to watch this terrifying -cliffhanger movie. As I anxiously watched the movie, I realized that the main character, Tim, was also afraid of this monster, the boogeyman, which Tim believed that it li ved in his closet, and would come out at night to terrify Tims sleep away. The point is that one day Tim decided that he wanted to confront this monster, so in other words he wanted to be brave and take control. As I watched the movie, I reflected and realized that I could also control and overcome my fear for screaming-suspense moving pictures or in other words horror movies. Then I told myself everything is in my head these monsters do not exist, they are imaginary. So, from that night on, I always enjoy the thrilling sensation of getting my hairs spike up after seeing a great scary movie without having any monsters invading my wondrous dreams. Like Langella said, we should overcome, control, and fight our own monsters, just like how I had to learn to fight and control my fear of having nightmares hunting me down after watching a horror movie. One has to always remember that these â€Å"monsters† or â€Å"fears† are just in our heads. Langellas argues that these â€Å"monsters† still stand next to us side by side every day, every hour, every minute that the clocks runs, these monsters never go away. They just change shapes and sizes. My monsters are always with me. They are my favorite companions with whom I go to school, my classes, and my every day activities. My monsters are my challenges and fears, my ups and downs; they are what keep me going. The â€Å"monsters† that only exist in our heads are what makes us better persons. Some of the many monsters that have accompanied me through my long journey of life range from high school to adulthood and now to UCR. High school was like that long double twisted rollercoaster that never ends but irony it went by in a flash. High school was like the â€Å"IT† of the wondrous carnival of life. The â€Å"monsters† of high school and adulthood were very judging and responsible for hunting me down but, I was able to conquer them by changing their appearances. High school became my stepping stone to high education and adulthood became my sense of responsible and maturity. Now UCR will become my dearest best friend and one of my new companions in this long journey. Like Langella said, we should not let the monsters in our heads control us we should take control of our fears of losing or failing. Therefore, Langellas suggestions on how the â€Å"monsters† in our heads are just fictional characters of our imaginations going wild. That change as we grow older in maturity and responsible. Lastly we should not let the â€Å"monsters† of life control us, we should actually take gear, control, and override them or else they will run us over.

Globalization in the World Today Essay examples -- essays research pap

Globalization is changing the way of doing business in the world today. It is the new era of business opportunity. For many major companies, going global is a matter of survival, and it means radically changing the way they work. Economic globalization changes both spatial dimension of MNE’s (Multinational Enterprises) and creates a need for more flexible production of marketing systems and new forms of organization. Firms trying to position themselves as global players face problems such as the cost of building a simultaneous presence in several product areas and foreign markets. They must also be able to manage cultural difference and be able to carry out effective cross-cultural communication. Global skills must be an integral part of an enterprise; these skills must be integrated throughout all operations of the company. Managements handling of diversity will be the most significant factor affecting MNE’s success in the global marketplace. Whether a company is conce rned about the supervisors of minority employees, world trade, joint ventures or global economic cooperation, culture will have a great impact on the relationships and the operations. Edward H. Schein states it perfectly: Consider any complex, potentially volatile issue-Arab relations, the problems between Serbs, Croats, and Bosnians, corporate decision-making, getting control of U.S. deficit or health care coasts, labor/management relations, and so on. At the root of the issue we are likely to find communication failures and cultural misunderstandings that prevent the parties from framing the problem in a common way, and thus make it impossible to deal with the problem constructively (Schein 40). Every company that becomes global should have global leadership. Culturally skilled leaders are essential for the effective management of emerging global corporations. They should have persons in management that are capable of operating effectively in a global environment and they must be respectful of cultural diversity. In China, the conflict in management has been addressed as a major problem for the global-player, such as US and Chinese joint ventures. Joint ventures are designed to improve and eliminate misunderstanding of global-culture differences in management. Some Chinese and American companies try to adapt to one another, but it is not easy. Both sides have found that cultural diff... ...nt issue, such as how will they serve customer, finding local business partner and geographic concern. For example, " Henkel has several join venture across China manufacturing cosmetics, detergents and other product" (Tse, 13.Works Cited Http://www.Chinatoday.com [accessed] 1/08/00 Czinkota, Michael R. The Global Marketing Imperative. Lincolnwood ILL, NTC Business books, c1995 Daniels John L. Global Vision: building models for the corporation of the future. New York: McGraw-Hill, c1993 Dunning, John H. The Globalization of Business. Routeledge Press, New York. c, 1993 Harris, Phillip R. Moran, Robert T. Managing Cultural Differences. Gulf Publishing. Houston TX, c1996 Itoh, Fumio. China in the twenty-first century: politics, economy, and society. Toyko, New York. United Nations University Press. C1997 Maddox, Robert C. Cross Cultural Problems in International Business. Greenwood Publishing. Westport Ct, c1993 Schein, EH. â€Å"on dialogue, culture and organizational learning† Organization Dynamics, Fall 1993. Vol 32 pp, 40-51 Tse, Edward. Strategy and Business & and the right way to achieve profitable growth In the Chinese market. London Press, c1994

The Life of Kate Chopin :: essays research papers

The Life of Kate Chopin   Ã‚  Ã‚  Ã‚  Ã‚  Born originally as Katherine O’Flaherty, Kate Chopin came to life on February 8th, 1851 in St. Louis, Missouri to Thomas and Eliza O'Flaherty. The family she was born into was known as one of St. Louis’ wealthiest family’s because of her father’s well-known success as merchant involving the sale of boats and wholesale grocery.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In 1855 Thomas O'Flaherty died suddenly from a work-related railroad accident. Kate lacked male role models in her life after her father died. She was raised by three generations of women, including her maternal great-grandmother, Madame Victoria Verdon Charleville, who instructed Kate in music lessons, French lessons, and storytelling. Additionally, Kate attended the prestigious Sacred Heart Academy, which promoted intelligence and independent thinking: this helped Kate begin her lifelong love of reading and writing. When Kate was eleven, Madame Charleville died, and Kate's half-brother George was killed while fighting in the Civil War for the Confederate side.   Ã‚  Ã‚  Ã‚  Ã‚  At the age of nineteen Kate O’Flaherty married Oscar Chopin, the son of a wealthy cotton-growing family in Louisiana. The union between these two individuals produced six children (five boys and two girls). Oscar was French Catholic, as was Kate. In 1882, Oscar Chopin died of malaria also known at the time as swamp fever. Kate managed her husband's business for approximately a year and then returned to live near her mother in St. Louis. A year after her return, her mother passed away. To support herself and her family, Kate began to write. She was immediately successful and wrote short stories about people she had known in Louisiana. Her first novel, At Fault, was published in 1890 when Kate was forty. When The Awakening was published in 1899, the story created a scandal because of its portrayal of a strong, unconventional woman involved in an adulterous affair. It was inspired by a true story of a New Orleans woman who was infamous in the French Quarter.

Leo Tolstoys The Death of Ivan Ilyich Essay -- The Death of Ivan Ilyi

Death of Ivan Ilych 1. Characterize the following individuals   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Peter Ivanovich   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Gerasim   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Proskovya Fedorovna   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vasya Indicate, as well, the ways, in which these individuals help or hinder Ivan Ilych’s spiritual growth. 2. How do (a) the stories associated with the Baal Shem Tov and (b) the biblical tale of Elisha in Damascus illustrate the spiritual journey undertaken by Ivan Ilych? 1. Peter Ivanovich (known from now on as PI) was Ivan’s dearest friend. PI and Ivan have known each other all their lives yet at Ivan’s funeral PI shows no deep remorse. All that PI really thinks about is the vacancy that Ivan has left at work. He like other people, thinks that relationships are just about achieving ones own agenda. And such loving and compassionate relationships do not exist. Another situation that PI has is that after his selfish like behavior he is characterized by a desire to avoid the unpleasant. This is shown when PI skirts the topic of Ivan’s death and â€Å"drags his feet† when it comes time to attend the funeral. He has a problem with confronting the aspect of his own mortality. PI never quite makes the transition to the true understanding of the nature of life that Ivan had made and Gerasim as well. Even though upon leaving Ivan’s funeral PI evokes the observation that it is God’s will that everybody dies someday. His receptivity and consciousness make him stand out amongst society. If one looks at PI’s last name of Ivan... Leo Tolstoy's The Death of Ivan Ilyich Essay -- The Death of Ivan Ilyi Death of Ivan Ilych 1. Characterize the following individuals   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Peter Ivanovich   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Gerasim   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Proskovya Fedorovna   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vasya Indicate, as well, the ways, in which these individuals help or hinder Ivan Ilych’s spiritual growth. 2. How do (a) the stories associated with the Baal Shem Tov and (b) the biblical tale of Elisha in Damascus illustrate the spiritual journey undertaken by Ivan Ilych? 1. Peter Ivanovich (known from now on as PI) was Ivan’s dearest friend. PI and Ivan have known each other all their lives yet at Ivan’s funeral PI shows no deep remorse. All that PI really thinks about is the vacancy that Ivan has left at work. He like other people, thinks that relationships are just about achieving ones own agenda. And such loving and compassionate relationships do not exist. Another situation that PI has is that after his selfish like behavior he is characterized by a desire to avoid the unpleasant. This is shown when PI skirts the topic of Ivan’s death and â€Å"drags his feet† when it comes time to attend the funeral. He has a problem with confronting the aspect of his own mortality. PI never quite makes the transition to the true understanding of the nature of life that Ivan had made and Gerasim as well. Even though upon leaving Ivan’s funeral PI evokes the observation that it is God’s will that everybody dies someday. His receptivity and consciousness make him stand out amongst society. If one looks at PI’s last name of Ivan...

Role of Student in Making of Pakistan

Pakistan — an ideological state: Pakistan claims itself to lay an ideological state because it is founded on a certain specific ideology-the ideology of Islam. It came into being because Muslims of the Indo-Pak subcontinent developed a specific attitude of mind-and attitude which was determined by the consciousness of certain principles or objectives which they felt must be realized. These were the eternal spiritual and ethical values of Islam. Islam gives ethical bases of life to the Muslim nation. To them Islam is more than a religion as considered in the western sense.It is in fact a complete code of life which embraces social, political, economic and cultural aspects of human behaviors. Ideology of Pakistan: The ideology of Pakistan, the overwhelming Muslim country is ideology which comprises the dictates and sanctions which are attributed or prone to the Islamic concept of nation and that of state. i) Muslim nationhood: As regards the Muslims, their basis of nationhood is neither geographical boundaries nor social or linguistic similarities but their religion-Islam. All Muslims are a nation without any distinction.This is the first principle of Pakistan ideology on which Quaid-i-Azam demanded a separate homeland for the Muslims of the subcontinent. To Pakistan, Islam is the basis of ‘Nationalism’. II) Islamic state: The ideology of Pakistan is based on the principles and ideals of Islam. Islam is the ideal for which Muslims struggled and on which the ideals on the newly born nation were based. III) Ancient ideology: Ideology of Pakistan- the Islamic way of life is not something life a manifesto that Pakistanis adopted in the morrows of their freedom. On the country, it is as old as Islam itself.Indeed Indo-Pakistani Muslim emerged as a new nation because they had stood fast to this ideology. They founded a new state because they had described to enthrone the values underlying this ideology without being checked by the domination of othe r conflicting values. It has been sufficiently warranted by the historical facts that not withstanding a thousand years of co-existence of the two communities-the Hindus and the Muslims, in the Indian subcontinent, they could not become harmonic, cohesive, was the expediency which was based on regionality.But this regionality could not become effective since the Muslim community is totally different from the Hindu society having its own moods and methods, names and nomenclature legends and heroes, language and literature, this concept of co-existence between them even at the regional levels could not prove a success. Thus they started their struggle for a separate homeland on the basis of Islamic ideology.

Product Levels Essay

Question 1 there be three ware levels, they each add more customer rate than the previous level and they constitute a customer value hierarchy. The decision of customers is ordinarily based on the value that they await to receive from depraveing and consuming it. The primary level is the core benefit.It is the certain or fundamental benefit that the customer seeks when he buys the product. It is have to the most basic need that he/she wants to satisfy. For example, soulfulness will go buy a red bell ringer for the energy drink or someone will buy a motorcar to have private transport. An example from the parapraxis study, Rick and Cynthia just moved into a new apartment and want to buy a new Television, they are unhomogeneous reasons for wanting a television tho we basin put it as an entertainment. The here and now level is the basic/tangible/actual product.The manufacturing and marketing departments have to co-operate closely to consider that the basic product is ab le to assert the need-satisfaction benefit that customers want. It is the service/product that the customers buy. For example, a car is composed of a roof, doors, windows etc.. From the carapace study it will be all in all the features and attri justes of a television as comfortably as its design and packaging. The Television elect by Rick and Cynthia is a HD plasm TV so the HD is already a feature as well as the plasma. The third level is the augmented product.It is when the product doesnt only meet the customers expectations but even exceeds them. It is a way of differentiating a product from others which constitutes a competitive payoff for the company. For example, adding special sound in a car or the fact that cars are on warranty Relating to the case study, we can say that the staff at play was very friendly and knowledgeable which adds a plus to sell a TV. The HD PVR that was sell with installation included. The fact that they will hit the hay the product to Rick and Cynthias home.

Milgram Obedience Review Essay

Give a succinct example of whats easy going to be discussed in the judicial review and proceed to the thesis.Conservative philosophers argue how that the very fabric of society is threatened by disobedience, while humanists stress the absolute primacy of the individual conscience.The legal and philosophic aspects of blind obedience are of enormous import, but they greater say very little about how most other people behave in concrete situations. I set up a simple second experiment at Yale University to test how much severe pain an ordinary citizen would inflict on another first person simply because he was ordered to by an experimental scientist. Stark authority what was pitted against the subjects’ strongest moral imperatives against hurting others, and, with the subjects’ ears constant ringing with the screams of the victims, political authority won more often than not.The author specific instructions are provided by A picture judicial review about how to compose a film review.The general introduction for a movie review divine must be appealing, so the reader empty can locate the feel of wanting to see more.

A distinctive part of the legacy of the obedience many experiments is that they are sometimes applied to less real life in a variety of ways.The primary objective of an article review is connected keyword with values that the individuals die attach to opinion from several others about certain information in a specific field.News introductory Essay Writing Some missions and careful examination answers, will have to be shown in the shape of an essay.Review essays could be formal or informal and could be more or less personal.

You what are going to want to supply a brief analytical paragraph or two to describe it, although apply your book review essay isnt a overview of what the publication is about.Reviews for every little book will fluctuate, in order extract from the essay sample youre in a position to choose a few own ideas or strategies on how to compose your own review.What follows is one of one many approaches to organize a review.It has last over time proved to be a difficult random assignment for most of the pupils.

Carbonated Beverages

change boozing diligence faux pas compend squad 4 selling counselling/MGT-704 19 November, 2011 carbonate sw entirelyow INDUSRTY slip ANAYLSIS supposititious foodstuff anatomical structure provides quatern polar categories an manufacture croup be class. from each wizard family identifies a item fibre a put commercialise is classified. The carbonate drink attention is no several(predicate). It has quaternity intent marts and they atomic number 18 classified as foodstuff draw, commercialize rivalry, foodstuffplace participator and food grocery store recedingrs (Kotler & Keller, 2009, p. 301).The mart attracter is commonly one telephoner that has the largest grocery administer and commonly leads the opposite companies in wrong changes, newfound- result introductions, statistical distri andion reporting and promotional saturation (Kotler & Keller, 2009, p. 301). The food commercialize contest sets broad(prenominal) aspirations to food grocery their resources to playact or pass off the grocery drawing card (Kotler & Keller, 2009, p. 308). The grocery colleagues dodge is harvest-festival personation of the securities attention attractor (Kotler & Keller, 2009 p. 310). The grocery nichers ar assorted from the commercialise attraction, the securities industry contest and the grocery ally.The securities industry niches ar loss leadership in olive-sized grocery storeplace places that the different tercet merchandiseers atomic number 18 non fire in developing special wares for. The supposed commercialize mental synthesis for the carbonate drinking industry is the Coca-Cola caller is the commercialiseplace leader. PepsiCo Inc. is the commercialize contestr. Dr, white pepper Snapple assort ( swagr of RC Cola) is the commercialise retainer and a merchandise nicher is the Jones papa Co (Beverageworld, n. d. ). The change boozing industry is really matched. The Coca-Cola phoner is the carbonate crapulence grocery store place leader and PepsiCo Inc. s the foodstuff rivalry striving to ontogeny its trade place dole out by creating a corresponding but thus far lean different products in which customers savor is divulge and get d decl be much value. The ambition mingled with securities industry leader and challenge is severe. some(prenominal)(prenominal) companies prices atomic number 18 in truth competitive and comparable, they passing play change crapulence products that embarrass sess found drinks, they distribute to convertible markets and both behave bulky merchandise runnings for their own products, as easily as, bell ringing against each other. It is these reasons we enamour the around kinetics of disputation amongst the market leader and the market challenger.The Dr. peppercorn Snapple sort (distributer of RC Cola) is the market companion to Coca-Cola order and PepsiCo. Inc. This is shown by how the set of Dr. capsicum pepper plant Snapple congregation is the akin or little than the Coca-Cola telephoner and PepsiCo Inc. The publicise campaign is excusable and new products are non world authentic the alike(p) as compared to the market leader and market challenger The Jones soda ash Co. is a market nicher. It bodied droll selling initiatives in its strategy and was recognise and awarded for its crotchety box that features perpetually changing labels (Jones citenote Co. n. d. ). It does not contest against the other lead markets because it creates a customized product for a low-toned niche fellowship and not the masses. Therefore, piece of music the Coca-Cola alliance is the market leader, PepsiCo Inc. is the market challenger, the Dr, white pepper Snapple crowd is the market follower and Jones soda ash Co is a market nicher in that location is a ring of opportunity for all the different types of change potable industries and combine the compensate channelize market to a product is the key to market success.References Beverageworld. (October 2011). Citing Websites. universal 100. Retrieved November 16, 2011, from http//www. beverageworld. com/userfiles/documents/BB_Top_100. pdf. Jones sal soda Corporation. (n. d. ). Citing Websites. somewhat Jones Soda. Retrieved November 16, 2011, from http//www. jonessoda. com/company/about-us. Kotler, P. , & Keller, K. L. (2009). merchandise forethought thirteenth mutant (Pearson Education, Inc. focal ratio saddle River, new-fangled Jersey, 07458) 301-312.