Product Levels Essay

Question 1 there be three ware levels, they each add more customer rate than the previous level and they constitute a customer value hierarchy. The decision of customers is ordinarily based on the value that they await to receive from depraveing and consuming it. The primary level is the core benefit.It is the certain or fundamental benefit that the customer seeks when he buys the product. It is have to the most basic need that he/she wants to satisfy. For example, soulfulness will go buy a red bell ringer for the energy drink or someone will buy a motorcar to have private transport. An example from the parapraxis study, Rick and Cynthia just moved into a new apartment and want to buy a new Television, they are unhomogeneous reasons for wanting a television tho we basin put it as an entertainment. The here and now level is the basic/tangible/actual product.The manufacturing and marketing departments have to co-operate closely to consider that the basic product is ab le to assert the need-satisfaction benefit that customers want. It is the service/product that the customers buy. For example, a car is composed of a roof, doors, windows etc.. From the carapace study it will be all in all the features and attri justes of a television as comfortably as its design and packaging. The Television elect by Rick and Cynthia is a HD plasm TV so the HD is already a feature as well as the plasma. The third level is the augmented product.It is when the product doesnt only meet the customers expectations but even exceeds them. It is a way of differentiating a product from others which constitutes a competitive payoff for the company. For example, adding special sound in a car or the fact that cars are on warranty Relating to the case study, we can say that the staff at play was very friendly and knowledgeable which adds a plus to sell a TV. The HD PVR that was sell with installation included. The fact that they will hit the hay the product to Rick and Cynthias home.